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The Lumera workflow

Plan, create and schedule your social content.

Plan your social media content calendar, create with AI or your own ideas, and schedule posts across accounts. Keep the work for each brand together.

Explore the workflow
From first idea to published post
01 / Plan

Give your next idea a direction.

Use your brand’s workspace profile to find relevant post ideas, or build a campaign around a goal. Choose dates and a posting rhythm that suit your audience.

  • Generate post ideas, AI captions and photo or video briefs
  • Plan a single post or a connected series of posts
  • Organize campaign dates, goals and drafts in your social media content calendar

A workspace for each brand

Separate client, business and personal projects. Each workspace keeps its campaigns, Album, settings and social connections together.

Autumn ceramics campaignExample
Oct 1–31, 20263 posts per week
Handmade plum and ivory ceramic cups and a serving bowl on stoneMeet the collectionMon · 10:00 AM
Scheduled
Hands shaping a ceramic cup on a pottery wheel in a sunlit studioInside the studioWed · 2:00 PM
Scheduled
Handmade plum and ivory ceramic cups and a serving bowl on stoneThe finishing touchFri · 11:00 AM
Scheduled
02 / Create

Make the draft your own.

Choose from three AI-generated ideas with captions and creative briefs. Refine an idea, regenerate it or start manually with your own words and media.

  • Review the opening hook, message and call to action
  • Keep the language and visuals consistent with your brand
  • Create manually whenever you prefer, using your own captions and media

Keep your media in Album

Organize photos and videos with tags and notes. Use available editing tools to crop, add text or trim a clip, then save a copy to preserve the original.

Hands shaping a ceramic cup on a pottery wheel in a sunlit studio
AI post ideasExample
  1. 1Meet the autumn collection
  2. 2A look inside the studio
  3. 3Made for everyday moments
AlbumExample
Handmade plum and ivory ceramic cups and a serving bowl on stoneHands shaping a ceramic cup on a pottery wheel in a sunlit studioHandmade plum and ivory ceramic cups and a serving bowl on stone
CollectionStudioOne-time use
03 / Review & schedule

One post.
The right settings for every account.

Select your connected accounts, review the caption and media, and check each platform’s settings before approving. Previews guide your review; the final layout can vary by platform.

Schedule with intention

Publish now or choose a time for each account in your workspace’s time zone. Check the publishing status afterward: a scheduled post is not yet a confirmed publication.

NS
North StudioReview & schedule
Handmade plum and ivory ceramic cups and a serving bowl on stone
Your postMeet the autumn collection

Deep glazes. Warm clay. A new season of everyday favorites.

Selected accounts

Workspace time zone · New York (ET)

Your approval comes firstReview each account’s caption, media and settings.

If a post needs attention, read its error and check the destination account before retrying to avoid duplicates.

04 / Track

Learn from what you publish.

Review social media analytics by platform, account and date. Use the available results to understand how your posts perform and inform your next content decisions.

  • Filter by account or campaign and export available results as CSV
  • Review metrics such as views, likes and comments where provided

Metrics and reporting delays vary by platform and account permissions. Results are shown within each platform, rather than combined into a single score.

Post performanceExample
ViewsLikesComments
Week 1Week 4

Available results vary by platform and account.

Choose how you work.

iOS app

Coming soon

Create, review and manage your schedule on iPhone.

Lumera API

Connect your own tools to Lumera’s content workflow with Pro. Create and schedule posts from your own apps, with AI generations shared across your Pro monthly allowance.

ChatGPT plugin

Coming soon

Start posts and campaigns through a conversation, then review your content in Lumera.

Launching very soon.

Get an email when Lumera launches.

One launch email. Privacy